The story
of La Escondida
OUR BRAVEST HEROES
What if we told you that Mezcal has survived until now thanks to women? Mezcal production in Mexico was banned by the Spanish crown for almost 100 years in the early 18th century. However, local producers resisted and continued to produce Mezcal in the beautiful mountains of Oaxaca. Among them were some brave women who sold their Mezcal illegally from town to town, risking their own lives in the process. The brand La Escondida, meaning “the hidden lady”, was inspired by a local legend and created in honor of those women who have kept the tradition alive from then until now.
A LEGEND UNLIKE ANY OTHER
“La Escondida”(“the hidden woman” in English) refers to an ancient Mexican legend from 1543. The legend tells about a pirate Andrew Drake who fell in love with the bay and landed there. Drake and his crew kidnapped a young Mixtec princess.
Our brand story
THE YOUNG WOMAN WAS CALLED JOSEFA.
Our beloved lady escaped and was never ever found again. Nevertheless, local fishermen reported seeing her as a mermaid in the Pacific Ocean, thereby making her both their spiritual and protective mother. This legend gave its name to a world-famous beach well known among surfers: Puerto Escondido (“the hidden harbor”), which is located in the same state where our Grand Mezcal is produced.
La Escondida
Mezcal Joven / Blanco (Young / Silver)
Agave Variety
100% Agave Espadin (Scientific name: Agave angustifolia Haw)
Age of Agaves
7 to 10 years
Region
Oaxaca, Southern Mexico.
Production Methods.
Unique traditional & artisanal processes.
Number of distillations
Double distillation in copper alembic stills, small batch.
Tasting notes
Fruity and elegant nose, mineral sensation and
perfectly balanced earthy-wood notes.
Alcohol Content
40%
The product will be produced and registered
UNDER THE DENOMINACION DE ORIGEN MEZCAL
THE PERFECT WAY TO ENJOY THIS LEGENDARY MEZCAL IS RESPONSIBLY @2020 LA ESCONDIDA. THE MERMAID LOGO IS TRADEMARK. HANDCRAFTED IN MEXICO. ONLY SHARE WITH THOSE OF LEGAL DRINKING AGE. FOR MORE INFORMATION ON ALCOHOL RESPONSIBILITY VISIT RESPONSIBLEDRINKING.ORG AND RESPONSIBILITY.ORG